A recent study of 746,500 products and 16,930 keywords has provided us some data points and insights into what impacts your Amazon search ranking. Much of this data mirrors our own findings and we thought we would point out some of the top correlations found in this study. #1 Ranking Factor: Sales Rank (13% Correlation)
Can you imagine buying a product without being able to read about any of it’s features? What if you couldn’t see it? The listing had no text, no pictures… just a price and a model number. How likely would you be to purchase this product over another that had great photography and in-depth descriptions? Consumers
#1: Know what keywords you are targeting Our first tip is to know exactly what keywords your customers are typing in before you start to optimize your listing. This may seem simple but is often skipped before our clients start changing their messaging. Take the time up front for each product to know exactly what