In case you haven’t heard yet, Amazon is kind of a big deal. In just this last year Amazon shipped over 5 Billion… yes, Billion… products to only Prime Members. That’s 5 Billion products in a year to customers so loyal they pay an extra $99 a year to get fast and free shipping. Let that number sink in for a little bit.
Amazon continued to show it’s dominance in 2017, gaining in market share, Prime Members, sales and revenue. Amazon continues to increase ways their customers are interacting with their brand and offering new ways to order. Orders using the Amazon App were up over 70% this year and new voice ordering features included with Amazon’s line of Echo products have given consumers the ability to order by just telling Alexa to add it to their cart.
Let’s take a quick look at a few of the articles out this last week about Amazon’s performance in 2017 and the holiday season:
- Amazon reports adding 4 million new Prime Members in a single week and a 70 percent increase in shopping on the Amazon App.
- Report from GBH Insights shows Amazon claimed between 45-50% of all online Black Friday sales.
- Statista reports there are more than 85 million Prime Members in the U.S., who spend an average of $1,300 a year on Amazon.
- Amazon says it shipped 5 billion items to Prime Members in 2017.
- Amazon says Cyber Monday 2017 was it’s biggest shopping day ever.
So how were your Amazon numbers in 2017? How do they compare to Amazon’s growth rate, or the growth rate in your specific category? How did your products stack up against the competitors on Amazon in 2017? What products increased in sales, revenue, and sales rank? What products are falling off, falling behind your competition?
If you are like many of the companies we talk to every day, you have no idea. You may be still letting your dealers and distributors handle your Amazon sales, choosing to not manage your sales on the largest retailer in the United States. Or if you are selling on Amazon, you are not closely tracking your sales, listings, content, and advertising. You are not taking advantage of AMS advertising. You are not running goldbox and lightning deals. Your listings are missing key pieces of information, have very few pictures, no video and rank low on Amazon’s search engine.
Make 2018 the year you focus on driving Amazon sales. We will be sending you tips throughout the year or you can check out our past blog posts if you’re ready to get started now. We also provide many services to our clients that help them increase their Amazon sales and we would be happy to assist you in your efforts. Either way, make 2018 the year you finally get serious about Amazon.